10 football teams sponsored by New Balance: No.1 ended 30-year domestic drought during the sponsoring era

Behind the traditional giants of the apparel industry lies a manufacturer that has carved out a niche by partnering with clubs that value independent spirit and elite craftsmanship. While other brands follow generic templates, this Boston-based company has maintained its prestige by creating bespoke collections that resonate deeply with local fanbases.

From the historic stadiums of the Portuguese Primeira Liga to the high-intensity arenas of the French top flight, the presence of the "NB" logo signifies a bold departure from the norm. By exploring the tactical and commercial archives of livescore808, we can finally break down the specific achievements of these ten organizations and answer the question: which iconic sides make up the football teams sponsored by New Balance?

10 football teams sponsored by New Balance

10. Costa Rica national team (2015-2022)

Representing the pride of Central America, the national side wore the brand's apparel during a historic era of international growth. This partnership spanned 2 World Cup appearances in 2018 and 2022, where the vibrant red and white kits became a symbol of the nation's spirit on the global stage. The manufacturer focused on providing lightweight, high-performance fabrics essential for the tropical climates and intense tournament schedules of the CONCACAF region.

This collaboration ensured that the Costa Rican players had the technical support needed to maintain their status as a regional powerhouse before the deal concluded in late 2022.

9. Dynamo Kyiv (2018 - present)

Solidifying its status as the premier force in Ukrainian football, the club has relied on the brand for its technical gear for over 7 years. Throughout the challenging 2024/25 season, the manufacturer provided custom white and blue kits that celebrated the club's history while incorporating modern moisture-wicking technology.

The partnership has been a vital commercial pillar for the club, with the deal currently extended through the end of the 2025/26 campaign. Their continued presence in European competition ensures that the brand remains highly visible across Eastern Europe, supporting a squad that consistently competes for domestic titles.

8. Ireland national team (2017 - 2020)

Holding a significant place in the brand's international history, the Ireland national team wore the "NB" logo during a period of intense transition. The partnership produced 3 classic green home jerseys that were highly praised by supporters for their traditional yet modern aesthetic. During this era, the manufacturer provided the technical apparel for the squad as they battled through grueling Euro and World Cup qualifying cycles.

Although the deal was relatively brief, it proved the brand's ability to design kits that reflected the deep cultural heritage and national identity of a major European side.

7. Athletic Bilbao (2017 - 2023)

Operating under a shared philosophy of tradition and local pride, the Basque giants utilized the brand's expertise for their technical apparel for 6 seasons. This collaboration was notable for producing bespoke red and white striped designs that honored the club's strict Basque-only player policy.

During this period, the club reached 2 Copa del Rey finals, with the manufacturer providing high-performance gear that suited the team's physical and high-pressing style of play. The partnership ended in 2023, leaving behind a legacy of elegant designs that are still fondly remembered by the fans at San Mames.

6. AS Roma (2021 - 2023)

Entering the Serie A market with a major statement, the brand served as the technical partner for the Roman giants for 2 full seasons. This era was immortalized in 2022 khi the club won the inaugural UEFA Europa Conference League title under Jose Mourinho, with the "NB" logo proudly displayed on the podium.

The manufacturer produced several Giallorossi kits that incorporated the iconic lupetto wolf head, blending the club's imperial history with modern athletic functionality. Despite the partnership concluding in 2023, it remains a high point in the brand's European journey, proving they could thrive in the fashion-forward world of Italian football.

5. Atalanta (2025 - present)

Making a significant tactical move in the Serie A landscape, the club from Bergamo officially joined the brand's portfolio in the summer of 2025. This partnership was a direct response to the club's consistent overperformance in both Italy and the Champions League. For the 2025/26 season, the manufacturer has developed specialized kits that cater to the team's relentless attacking philosophy and high-intensity movement.

The deal is structured as a multi-year agreement, aiming to leverage the club's "Dea" identity to expand the brand's commercial footprint among a new generation of tactical football fans.

4. Bayer Leverkusen (2025 - present)

Signaling a major takeover in the Bundesliga, the "Neverlusen" side signed a record-breaking technical deal with the brand starting in the 2025/26 season. Following their historic unbeaten domestic run, the club sought a partner that could provide more customized and exclusive designs than the traditional market leaders.

In the 2025/26 campaign, the manufacturer has provided the squad with elite gear designed to support their fast-transition style and technical precision. This collaboration is currently the brand's flagship partnership in Germany, focusing on maintaining the club's position at the summit of European football.

3. Porto (2014 - present)

Establishing the longest-running partnership in the brand's current portfolio, the Portuguese giants have worn the "NB" logo for 12 consecutive years. This long-term relationship has seen the club secure 3 Primeira Liga titles and become a permanent fixture in the Champions League knockout stages.

For the 2025/26 season, the manufacturer has released a commemorative collection celebrating this decade-plus of collaboration, which has become a top-seller in the Iberian Peninsula. The partnership remains a model of commercial stability, with the brand providing bespoke equipment that reflects the club's "Dragões" spirit.

2. Lille (2016 - present)

Solidifying its status as a major force in Ligue 1, the French club has been a key pillar for the brand for 10 years. This collaboration reached its peak in the 2020/21 season khi the club famously beat PSG to the French league title while wearing the brand's technical gear. As they compete in the 2025/26 cycle, the manufacturer continues to provide innovative kits that utilize recycled materials and advanced thermal regulation.

The partnership has helped the club grow its commercial revenue significantly, specifically through the "NB" global distribution network which makes the club's merchandise available in markets across Asia and North America.

1. Liverpool (2015 - 2020)

Holding the undisputed crown as the most successful technical partnership in the brand's history, the Anfield side wore the "NB" logo for 5 historic seasons. This era defined the modern revival of the club under Jurgen Klopp, culminating in the 2019 Champions League title and the historic 2019/20 Premier League triumph.

The manufacturer produced the highest-selling kits in the club's history during this period, blending a classic deep red aesthetic with cutting-edge athletic technology. Although the deal concluded in 2020, the legacy of this partnership remains the ultimate proof of the brand's ability to support the world's biggest clubs at the very pinnacle of the sport.

10 football teams sponsored by New Balance:

1. Liverpool (2015 - 2020)

2. Lille (2016 - present)

3. Porto (2014 - present)

4. Bayer Leverkusen (2025 - present)

5. Atalanta (2025-Present)

6. AS Roma (2021 - 2023)

7. Athletic Bilbao (2017 - 2023)

8. Ireland national team (2017 - 2020)

9. Dynamo Kyiv (2018 - present)

10. Costa Rica national team (2015 - 2022)

The continued expansion of this historic American brand across the elite tiers of global sport proves that bespoke design and technical innovation are essential for modern commercial success. This historical analysis of the most prominent football teams sponsored by New Balance shows làm thế nào unique apparel and long-term loyalty drive revenue both on and off the pitch.

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